Avrix is where Content Owners and Content Sellers build trusted partnerships, control which catalog items can reach which partners, manage sellable capacity, and keep commercial records aligned — without Avrix ever becoming the storefront or touching retail checkout.
Who needs this#
Anyone new to the console, on either side. Read this before your first login if you can.
TL;DR#
- Content Owners bring content and keys. Content Sellers bring customers and a storefront.
- Avrix holds the shared catalog, tracks who has permission to sell what, fulfills API Revenue Share storefront sales at checkout, and tracks held Stock that moves to the Content Seller before retail sale.
- Avrix is the middle layer, not the shop. It never takes payment from end customers and never sets retail prices.
- Avrix earns a commission on the Content Owner side for running the connection. That is separate from what a Content Seller settles with a Content Owner under the applicable business model.
The two sides#
| Content Owner | Content Seller | |
|---|---|---|
| Brings | The game and the keys | The storefront and the customers |
| Console sections you'll use most | Catalog, Inventory, Network | Network, Inventory, Promotions |
| Money in | Settlement from Content Sellers under the agreed model | Payment from their own customers |
| Money out | Avrix commission on Content Owner-side settlements | Amounts owed to the Content Owner under wholesale, Traditional Revenue Share, or other agreed terms |
Each company is either a Content Owner or a Content Seller — that type is set when the company is created and does not change. If your business operates on both sides, you use separate company profiles for each role and switch between them in the console.
You are ready when…#
You have a company set up, the right teammates invited, and you understand the four commercial readiness checks — Agreement → Share → Allocation → Price — plus what else has to be live before a sale can complete. Those checks are necessary but not sufficient on their own: the product also needs to be in a sellable lifecycle state, and fulfillment availability must be there at the moment of sale. The next page explains all of this in plain language. Your role-specific Start here guide walks through the setup steps in order.
What Avrix actually does#
- Holds the shared catalog: products, editions, and the SKUs (specific sellable versions) inside them.
- Tracks the permissions and capacity that make a SKU sellable — see How a sale happens for the full chain.
- Fulfills API Revenue Share storefront sales at checkout — by key or by a hosted redemption link for keyless products. For wholesale, Traditional Revenue Share, and complimentary flows, keys move into the seller's held Stock before retail sale; the seller then sells from what they already hold.
- Keeps the record of what sold, to whom, and for how much — so both sides can reconcile and settle through the console's finance features.
What Avrix deliberately does not do#
- Avrix does not charge your customers. A Content Seller charges their own buyer through their own payment provider. Avrix is never in that transaction and never holds that money.
- Avrix does not set retail prices. A Content Seller decides what to charge their own customers.
- Avrix does not act as a shop itself. There is no "Avrix store" that competes with either side — the console is where the business relationship and the catalog live, not a checkout page for end customers.
This matters because it explains why Avrix is never the one who owes a customer a refund, and why what a Content Owner is owed under the partnership is a separate conversation from what a Content Seller charges their own customers.
Where the money goes, in short#
Three related flows, not one:
- Retail. A Content Seller sells to their own customer through their own checkout. Avrix has no part in this and never sees the money.
- Partner settlement. Separately, the Content Seller settles with the Content Owner under the applicable model — for example a wholesale invoice for keys sold, or Traditional Revenue Share reporting and settlement under the agreed split. The mechanics differ by model; your role-specific finance guide covers the details.
- Platform commission. Avrix's commission is handled on the Content Owner side — it is not a separate charge the Content Seller pays directly to Avrix on top of partner settlement.
Reports, invoices, and running balances in the console's finance features track partner settlement on the seller side and receivables on the owner side. The next page, How a sale happens, walks through the readiness checks, fulfillment paths, and money flows with a diagram.
Common problems#
"I expected Avrix to bill my customer / process my refund." It does not — that is always on the Content Seller's own payment setup. Avrix tracks the partner commercial side, not retail checkout.
"I don't understand why I need an agreement AND a share AND an allocation." Each commercial readiness check answers a different question — see How a sale happens, which walks through all four in order.
"Why does the Content Seller settle with me but Avrix still takes a commission?" Partner settlement is what the Content Seller owes you under your Agreement. Avrix's commission is a separate platform fee on your side of that settlement, not an extra line item the Content Seller pays Avrix directly.
Not covered here#
Company setup, invitations, and roles are covered in Your team. Finance mechanics — reports, invoices, and settlement — are covered in the Getting paid / Money & reports guides for your role.
Next steps#
- How a sale happens — the four commercial readiness checks and what else must be live
- Your team — set up your company and invite people