Build a clear path from company setup to a storefront checkout that can fulfil a real customer order.
Who needs this#
A Content Seller (storefront, keyshop, or launcher) new to the console.
TL;DR#
Work in this order: complete company setup → activate the models you intend to use → discover and connect with a Content Owner → complete the partner Agreements → confirm the model-specific readiness checks → choose the right fulfilment path → prepare reporting and invoice payment.
Before you start#
Read What is Avrix? and How a sale happens first if you haven't — everything below assumes you know the four checks (agreement, share, allocation, price).
Right after signup#
When you first created your account, a short wizard walked you through your email, your account details, your company, and inviting your first teammate. If you completed that wizard, your company already exists and you're in the right place to continue. If you skipped any of it, finish it from Settings before moving on — the steps below assume a company already exists.
Your route to checkout#
- Complete company setup. Finish Settings → Company Info, Verification, and Public Profile. Invite the rest of your team and set sensible roles. When Wallet is enabled for your company, complete its setup so your finance team can pay partner invoices.
- Activate your commercial models. Open Settings → Commercial Agreements and activate each model your company intends to use, such as API Revenue Share, wholesale, or Traditional Revenue Share. This company-level step comes before completing that model's BMA with a partner.
- Discover Content Owners and games. Use Network → Games Network to search by game, Network → Vendor Network to search by company, or accept an incoming invitation in Network → Partners. Find content to sell covers each route.
- Complete the partner Agreements. Open Network → Partners → partner → Agreements. The Master Collaboration Agreement (MCA) sets the partnership framework; the applicable Business Model Agreement (BMA) sets the model, commercial rules, and catalog scope.
- Confirm commercial readiness. For API Revenue Share checkout, confirm an active API Revenue Share BMA, its catalog Share, an API Revenue Share allocation, and territory Price. A visible product is not necessarily sellable. The product lifecycle and fulfilment availability must also be live. A priced, allocated SKU can still be refused in a country — Where a sale is allowed.
- Choose the fulfilment path.
- For storefront checkout, use the Seller API. Your storefront requests fulfilment against an active API Revenue Share BMA and API Revenue Share allocation when the customer buys; API Revenue Share keys do not move into Stock first.
- For wholesale or Traditional Revenue Share arrangements, work from held Inventory → Stock. Those retail keys move into your company's possession before sale.
- For approved non-revenue uses such as review or promotional copies, use Inventory → Complimentary to manage the grant and pull. After pulling, the keys are held in Stock with their Complimentary classification, but they are not retail sellable stock and must not be sold.
- Prepare finance and reporting. Know which reporting path applies to each model, where invoices appear, and who can pay them from Finance → Wallet when that feature is enabled. When Payout accounts is enabled for your company, it provides withdrawal destinations, not invoice-payment sources.
You are ready for checkout when…#
The API Revenue Share BMA is active, the SKU is in its Share, API Revenue Share allocation and territory Price are available, the product is live, fulfilment is available, and your storefront integration can preview and create an order. For wholesale or Traditional Revenue Share selling, you are ready to list only after the required retail keys are already in Inventory → Stock. Complimentary keys held there remain non-retail and are never part of sellable stock.
Example: Your API Revenue Share allocation for a Germany PC SKU can show remaining capacity, but checkout still needs a valid German territory price and available key inventory. A wholesale batch for the same title follows its BMA terms and must be pulled into Inventory → Stock before you sell from that stock.
Common problems#
"I can see a product but can't sell it." Walk the checks in How a sale happens, then confirm lifecycle and fulfilment availability. Visibility alone does not prove that checkout can fulfil.
"I don't have my own storefront yet — can I still sell?" You need your own customer-facing sales channel and payment provider. Avrix does not provide retail checkout. If you are building a storefront, see Automate with the API.